My goal is to make work meaningful.
I’m Oskar L. Howland. I’m an independent consultant and writing partner based in Europe. I help business leaders, product owners, and founders explain their purpose and launch innovative products.
My services including communication strategy, content marketing, and thought leadership around innovation. I’m known for thoughtful questions, careful words, and communication that aligns teams around purpose.
An open letter to you, innovators.
I believe the world needs more meaningful businesses. Companies built not just for growth, but for purpose. Companies that improve lives, inside and out.
But purpose doesn’t come from a mission statement alone. It comes from the integrity between what’s said and what’s done. From clear, honest communication that people can rally around—teams, customers, investors alike.
That’s where I come in.
I help founders, product owners, and leadership teams clarify what they stand for and communicate it with precision. Not just to sound good, but to align their teams, attract the right customers, and move important ideas forward.
My own story shapes how I work.
I’m 100% American and 100% Swedish. I grew up between cultures, and I’ve spent the last decade living across Europe. That taught me to observe first, speak second, and assume people’s choices make sense if you understand where they’re coming from. It’s why clients often tell me I’m a good listener.
I bring that same attention to every project.
I don’t do templates or slogans. I ask questions. I dig deep. I help you shape communication that reflects not just what you do, but also why it matters.
I’ve worked across industries and scales, from helping early-stage founders validate their ideas, to partnering with the internal innovation team of a global top-ten tech company. Through it all, I’ve seen that a clearly communicated purpose motivates teams and moves bold ideas forward.
I work closely with a small number of clients at a time. If we work together, you’ll get strategy, writing, and ongoing collaboration that’s grounded in empathy, precision, and long-term thinking. And if I’m not the right fit, I’ll happily point you to someone who might be.
Either way, I hope your work gives you and your team the sense of meaning that makes the hard parts worth it.
If you’re building something innovative, I’d love to hear about it.
– Oskar
Values that define my services.
Do business with intention. Have a purpose. Believe in something. Really, really believe in it. Have convictions. Be controversial. Avoid motherhood statements. Stand up for people.
Your audience is not everyone. If you’re everyone’s friend, you’re no one’s friend. Figure out who you truly care about. Your audience defines your work.
Be curious and observe intentionally. You find value through conversations and research. And you learn more about yourself.
Quality over quantity. The only work worth doing is high-quality work. Everything else is noise.
Say things in simple words. Not everyone is your audience, but everyone should understand your value and mission. No fluff. Only value.
Speak to core human values. Dig deep.
Communication is a conversation. Not a monologue.
Minimum Viable Message. Find your metaphor. Limit yourself to it. It results in clear, creative, innovative communication. And it decreases repetitive updates during iterations.
Customers speak for you. Interview clients to create stories. Define ALL your communication by their words.
Words are direction. Every piece of communication has the potential to create focus for your team. Your website is your bible. It’s a singular reference point for all product communication. Spend a lot of time writing key phrases. And then use them over and over. It might feel boring to reuse. It’s only boring to you, not customers.
Want to get in touch?
If you're building something innovative—and need support putting your idea into words everyone can understand—reach out through the link below. Or send an email directly to oskar@oskarlouis.com. You will receive a response from me within one working day.